Actors, resources, activities and commitments
نویسندگان
چکیده
منابع مشابه
Actors, resources, activities and commitments
a r t i c l e i n f o A new concept, commitments, is introduced and defined as " agreements between two or more social actors to carry out future actions " and its incorporation into, and articulation of, the actors–resources–activities model described. Commitments are distinguished from the concept of commitment as traditionally used in inter-organisational relationships. The latter is mainly ...
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2009
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2008.12.020